The tower's lowest three floors were planned for the comfort and convenience of buyers visiting New York. These floors were modeled after a traditional large metropolitan private club and housed the newly created International Buyers Club, which contained "that mysterious element called 'atmosphere' and 'social standing'", yet representatives of any "reputable" firm could join for free. The company wrote these floors were also designed to be "welcoming of women members".
The club offered conference rooms, multiple lounges (including "retiring rooms" for both ladies and gentlemen), offices, buffet service, and a large second-floor reading room staffed with trained librarians. The third-floor auditorium could host lectures, concerts, the viewing of manufacturers' own promotional motion pictures, or even "fashion parades" for "displaying gowns."
These lowest floors featured extensive oak panelling, oriental carpets and antique furniture; according to the company's published promotional literature, this "Old English" style gave one "the feeling of having entered a hundred-year-old tavern".
The dark patches on the side were light wells, admitting the morning sun into the showrooms.
