You just don't see "tit" on many matchbooks these days. Those days, too.

Says the mascot:

He's "Johnny Surge," in case you're curious. If you'd like more information about the Surge Bucket Milker - and who wouldn't? - you can go here; it's a site devoted to Surge products and their enthusiasts. The adventures of Johnny Surge in comic book form can be found here. Alas, only thumbnails. Argh! If you're going to scan 'em, PUT THEM UP IN READABLE FORM!

Sorry; pet peeve.