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It’s a great graphic, but I’m not sure it communicates the point effectively; looks like he’s cutting a cake or a frozen block of ice cream. Note how the graphics for batteries show frosty peaks - your guarantee the item will perform in chilly temps. The idea of selling a car battery based on the number of hours it would provide seems archaic; nowadays, we assume they’ll just go on, and on, and on. Another piece of progress seldom noted. Can’t remember the last time I saw a car battery ad on TV. |