The phrase "Full Mark Up!" doesn't appear in consumer ads. For obvious reasons.

This is TODAY'S GREATEST VALUE. It says so right on tbhe object itself. And, as if you needed any more convincing, it's been advertised in LIFE.

Gering Plastics, if you were wondering, was a division of Studebaker-Packard. Makers of Tidy-Cov'r and the Tidy-Mat! They were sold to Monsanto after a while.

A little googling turned up the obit for the plastics exec Gering. First name:

Herman.