Wonder what kind of hair they're talking about? Eye-hair, the kind that makes you wear a mask?

Another question: has modern science research finally unveiled the PRECIOUS SECRET by which the Women of Ancient Rome weren't plagued with disgusting, animalistic hair? The copy doesn't say yes. Oh. it says a mystery has been solved, but it doesn't say which mystery. The copy also suggests that the compound has Several Attributes which require Capitalization and should be of Interest to any woman concerned with daintiness.

Daintiness was a big deal once. It meant, more or less, "not smelling." Here the concept is extended to "not having fur."