The boys were a bit more pickle-nosed in their early incarnations. Crackle was apparently a ventriloquist as well, capable of throwing his voice into his fists. How many people felt challenged by the double-dare, can’t say, but of all the daunting tasks one faces in a day, pouring Rice Krispies into a bowl is surely one of the lesser ordeals. Having seen this ad, it’s now your duty to think of the cereal as something other than Rice Krispies.

They’re golden tempters.