“Eatmor” was actually “Romtae” backwards; they were stunned to find out it was an homonym for increased consumption as well.

It’s thiiiis close to being a good cover. But you can tell cranberries had the same problem they have today: people think they’re too . . . cranny. So TASTY FRUIT is prominent.

The American Cranberry Exchange was where everyone went to swap their cranberries - for a nominal processing fee, of course. Cranberry marketing has been unusually cooperative since the TASTY FRUIT was first marketed; Eatmor was a brand created by growers in New Jersey and Massachusetts, who also created the National Fruit Exchange, where people from all over the country convened to exchange fruit.