"Why yes, stranger, I figure I'll only expand this chain of rest-stop stores famous for pecans, and eventually I'll beat the competition and come out top dog. Say, what did you say your name was? Buckey? Muckey?"

Wikipedia:

Horne's was a Southern-style restaurant chain located primarily in the Southeast and Southern United States along major highways. It was headquartered in Bayard, Florida. At the chain's peak there were over 60 Horne's locations, but today only one original restaurant remains.