The inside. I remember those things. I hated them. They were indeed SAFE, because we all know how many kids poked out their eyeball with a lollipop stick or choked to death on the things, but a limp string handle just wasn't the same.

There's more on Reeds here, including some old package design from the 70s. They're gone now - another small local favorite that got big, got sold, got dropped, and perished.