One of my favorite matchbooks ever, for two reasons:

1. I'm sure the front of the book shows the actual sign, complete with a neon elf. How do I know? I don't - but wikipedia says Ripley's Believe it or Not said that East Grand Forks's had, for a time, the highest concentration of neon signs IN THE WORLD! BELIEVE IT - or NOT! (There is no penalty for not believing it.)

2. Halliucinations seemed to be guaranteed by the illustration on the back. Absinthe on tap, maybe.

Bobbies probably was the spot to go . . . if you couldn't get into Whitey's.