Such attention lavished on such a humble space! Norma's is "noted" (see: notes) for the big section of what? Of well prepared, of course. Man, could I go for a nice place of well prepared about now.

Oh, right - that refers to the fine meats and fish, the "special dishes," and all the other things. Most importantly, however: coffee that really satisfies.

Keep in mind that you have to rip apart the matchbook once you're done to learn about the coffee's attributes. Perhaps this matchbook was printed at a time when periodicals were rare, and people desperate for something to read were reduced to spending their lunch examining the texts of matchbooks.