As long as we're hanging around Highway 53 in Superior - which we were, a few pages back, if you've already forgotten - here's another example. The Uptown - which wasn't - has a cooler vibe than the Lake View - that angular sign, the peach and turquise colors. The driver might thinL: this place could have something the other place doesn't. Something new and exciting.

Like, say, an ice machine.